Cookie Policy
This Cookie Policy explains how Pharos Emergency Response Services Ltd uses cookies and similar technologies to recognise you when you visit our website.
The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Essential website cookies:
Name: | wordpress_test_cookie |
Purpose: | Used by sites created with WordPress to check whether a browser has cookies enabled. Expires after a session is ended. |
Provider: | pharos-response.co.uk |
Service: | WordPress View Service Privacy Policy |
Country: | United States |
Type: | server_cookie |
Expires in: | session |
Name: | __tlbcpv |
Purpose: | Used to record unique visitor views of the consent banner. |
Provider: | .termly.io |
Service: | Termly View Service Privacy Policy |
Country: | United States |
Type: | http_cookie |
Expires in: | 1 year |
Analytics and customization cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.
Name: | _gat# |
Purpose: | Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session. |
Provider: | .pharos-response.co.uk |
Service: | Google Analytics View Service Privacy Policy |
Country: | United States |
Type: | http_cookie |
Expires in: | 1 minute |
Name: | _ga |
Purpose: | It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years. |
Provider: | .pharos-response.co.uk |
Service: | Google Analytics View Service Privacy Policy |
Country: | United States |
Type: | http_cookie |
Expires in: | 1 year 11 months 29 days |
Name: | #collect |
Purpose: | Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session. |
Provider: | pharos-response.co.uk |
Service: | Google Analytics View Service Privacy Policy |
Country: | United States |
Type: | pixel_tracker |
Expires in: | session |
Name: | _gid |
Purpose: | Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session. |
Provider: | .pharos-response.co.uk |
Service: | Google Analytics View Service Privacy Policy |
Country: | United States |
Type: | http_cookie |
Expires in: | 1 day |
Advertising cookies:
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Name: | a |
Purpose: | Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. |
Provider: | pharos-response.co.uk |
Service: | Cox Digital Solutions (Fomerly Adify) View Service Privacy Policy |
Country: | United States |
Type: | pixel_tracker |
Expires in: | session |
Name: | YSC |
Purpose: | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time. |
Provider: | .youtube.com |
Service: | YouTube View Service Privacy Policy |
Country: | United States |
Type: | http_cookie |
Expires in: | session |
Name: | IDE |
Purpose: | Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years. |
Provider: | .doubleclick.net |
Service: | DoubleClick View Service Privacy Policy |
Country: | United States |
Type: | server_cookie |
Expires in: | 1 year 11 months 29 days |
Name: | VISITOR_INFO1_LIVE |
Purpose: | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time. |
Provider: | .youtube.com |
Service: | YouTube View Service Privacy Policy |
Country: | United States |
Type: | server_cookie |
Expires in: | 5 months 27 days |
Name: | test_cookie |
Purpose: | A session cookie used to check if the user’s browser supports cookies. |
Provider: | .doubleclick.net |
Service: | DoubleClick View Service Privacy Policy |
Country: | United States |
Type: | server_cookie |
Expires in: | 15 minutes |